Advertisers are set to benefit substantially from the extension of the TRANSIT.TV™ static footprint to Denneboom Station. A screen measuring three metres by four metres has been installed in the stations central hub, located in Tsamaya Avenue, Mamelodi. This screen will be visible to 220 000 people commuting through the station daily.
According to Provantage Media Group, Jean Coetzee, general manager Provantage Out of Home Media, says: “Denneboom station is earmarked to be a significant intermodal transport hub in the not too distant future. Mamelodi Train Station connects to the rank, various rank areas feed into neighbouring cities and towns as well as other provinces and with the BRT system soon to be fully operational, Denneboom will be an important out of home environment for brands. For advertisers, this expansion offers the opportunity to take brands to this audience in an environment that is captive.”
Denneboom is a hive of activity in terms of retail, with informal trade and the Mamelodi Crossing shopping centre in the Solomon Mahlangu precinct. The inclusion of TRANSIT.TV™ in this environment means that advertisers can now reach commuters in an area that is in close proximity to a point of sale.
“The inclusion of Denneboom Station within our TRANSIT.TV™ footprint increases the value of the channel as advertisers can now reach this portion of the commuter audience, an audience that is economically active and enjoys the convenience of making purchases close to transport nodes. Furthermore, our latest TRANSIT TRACK research shows that the commuter audience makes impulse purchases, even more reason for advertisers to stimulate trial of product,” says Coetzee.
