Sony Electronics, Sony Pictures Home Entertainment and the American multinational consumer electronics corporation Best Buy, along with National CineMedia (NCM), recently launched the industry’s first cross-promotion, running from 15 August to 25 September, to highlight the 4K entertainment experience.
The promotion includes a 30-second spot – conceptualised to drive consumers to experience a 4K Ultra HD demonstration at Sony Experience stores located in more than 350 Best Buy locations In America – is being shown in theatres in NCM’s FirstLook movie pre-show, showing outtakes from The Amazing Spider-Man 2. The spot touches on all the highlights of viewing films on Sony 4K Digital Cinema projectors and how consumers can enjoy this experience at home on the latest Sony 4K Ultra HD TVs.
The spot will also be shown on NCM’s Lobby Entertainment Network (LEN), and on mobile devices via NCM Digital. The campaign will be further supported by 50 in-store events, on-line media and also coinciding with a Best Buy circular on 17 August.
