MTN encourages creative to embrace digital marketing

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Richard Acheampong, the General Manager for MTN Marketing Services,
appealed to the creative arts industry at the launch of MTN
Hitmaker
Season three which was held on 23 July 2014 at MTN ridge
Towers Office, Accra. In his address, Acheampong encouraged players in the
industry to make use of digital marketing as a means to get their work out to
the public and thereby generate an income.

Acheampong mentioned that musicians, app developers, actors and actresses
should make use of the digital space provided on the MTN play platform to
upload their work and gain income from downloads made by supporters.

Prospective contestants for Hitmaker season three have until 22 August 2014 to drop their demos at MTN branch offices, MTN Hitmaker partner stations across Ghana or via MTNplay.com.

The MTN Hitmaker show will be broadcast on selected television
stations and will feature 12 finalists performing for a panel of judges. The
general public can then vote for their favourite performers via SMS .

MTN Hitmaker Season three will be hosted by Peace Hyde and Bola
Ray. It will also feature a new judge, Edward Nana Poku Osei, who joins Bessa
Simons and Offie Cudjoe on the judging panel.

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Chanelle Ellaya is the editor of Screen Africa. She completed her BA Journalism degree at the University of Johannesburg in 2011. While writing is her passion, she has a keen interest in the media in various capacities. Chanelle is an avid social media networker and a firm believer in the power of social and online networking. Between writing and tweeting, she finds time to feed her love for live music.

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