US consumers express growing interest in 4K technology


An HDTV-focused consumer survey conducted by the Leichtman Research Group (LRG), which based its study on feedback from 1,231 US households, has revealed a growing consumer interest in 4K television sets and devices.

The survey confirmed feelings from TV manufacturers that the market for HDTV’s is saturated, reporting that 77% of US homes have an HDTV set, and 46% have several HDTVs. It also revealed that interest in 4K technology is growing, with 28% of adults who have seen a 4K set as well as 15% of all who have heard of 4K/Ultra HD are very interested in obtaining the technology.

LRG was also able to report that 14% of homes have an internet connected smart TV.

Bruce Leichtman, president and principal analyst for LRG, said: “At the same time that consumers are acquiring an increasing number of devices that allow them to watch video anywhere and anytime, television sets in the home are getting bigger and better. Nearly 60% of TV sets used in US households are now HD sets, up from less than 20% just five years ago.’


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