Much to the delight of industry players, Sony had a wide and impressive range of products on display at Mediatech Africa.
“We are showcasing the F65, which is also known as the “Hollywood camera’. This is the camera that has been used by Sony Pictures for different big-name movies overseas,’ said Jess Goedhals, general manager: broadcast division at Sony South Africa.
“Then we have the 4K F55 and the F5 on display. The F55 is a camera that is generating an amazing amount of interest in the market in terms of its dynamic range, its affordability and its feature set,’ continued Goedhals.
Other products that attracted a lot of attention were the FS700, which is the smallest of Sony’s large sensor cameras. On the lower end, the PMW200 and the PMW150 also generated a lot of interest. In terms of studio cameras Sony displayed the HSXC100 and the cost-effective HXCD70.
“In addition we have Oled monitors to showcase all the 4K material. On display we have the PMWX300, which is the first broadcast 4K monitor. We are also showing the BVMF250, a colour grading monitor, as well as two production monitors, namely the PVM2541 and the PVM1741 which are production-type Oled monitors,’ mentioned Goedhals.
The new optical disc archiving system the ODSD55 was introduced to the industry at Mediatech Africa as well as a prototype of the AWS750 production kit in a box and the PMW50 and PMW1000.
“Mediatech Africa is an opportunity to showcase all our products within a concentrated environment to all the right people. It brings the customers to us. I’m pleased to see that Sony have come up with some killer products such as the F55 camera of which we’ve sold 12 since its introduction earlier this year,’ Goedhals concluded.
In terms of expert input, JC Milner, Sony’s South Africa’s technical sales manager, manned the stand with Goedhals.
