AFDA (The South African School of Motion Picture Medium and Live Performance) in Cape Town has announced that well-known artist management expert Kerry Friedmann has been appointed as business lecturer in the musical performance department.
“Kerry specialises in the business of creativity; bridging the gap between the corporate world and the world of artistic expression and technical execution,’ says chairman of AFDA, Garth Holmes. “As a lecturer at AFDA she will focus on providing first-hand knowledge of a variety of practical business elements that go into the arts and creating a musical performance or production.’
Friedmann has a Social Science degree from the University of Cape Town (UCT) and various advertising diplomas, and has had extensive experience in artist management with, for example, Freshlyground to working with Pink Floyd’s album artwork designer Storm Thorgerson.
The areas of expertise that she will be focusing on with AFDA students include artist management, finances and budgets, production and event co-ordination, tour management, legal logistics such as contracts and copyright, liaison with record companies, publishers, publicists, promoters, studios, press and media, advertising agencies and designers.
“AFDAs’ comprehensive course structure is very impressive, the opportunity to learn, not only practical and theory, but to also get a taste of the real “working world’ is priceless. I’m thrilled to be teaching the business module in the musical performance department, and hopefully I will impart some valuable insights into the music biz. I look forward to learning from the students too!’ says Friedmann.
