First launched in the US, South Korea and Russia last year, LG (LG Electronics) has
now launched its TV-centric LG Cloud service in South Africa, available on LG Smart
World. The service enables users to stream content directly to LG CINEMA 3D Smart
TVs, as well as providing a convenient location to store entertainment content that
automatically synchronises between PCs, smartphones and TVs.
LG will roll out the service in more than 40 countries including Europe, Asia, Central
Asia and Latin America regions by the end of the month.
Says Richard Choi, senior vice president of the Smart Business Center at LG
Electronics: “LG Cloud eliminates the time-consuming process of having to download
or manually transfer content between devices. Today’s consumers are no longer loyal
to only one type of screen. They move seamlessly from TVs to PCs to smartphones
and it’s up to us to help them get the content they want whenever and wherever they
want it. LG is one of very few companies that can offer integration across so many
display products.’
The LG Cloud app offers access to videos, photos and music once it is uploaded to the
user’s account. Available on Google Play or the LG Smart World store, the easy-to-
install app is compatible with LG CINEMA 3D Smart TVs, PCs and Android
smartphones. After a quick setup process, users can begin streaming up to 5GB of
content for free directly to their CINEMA 3D Smart TV without having to first download
files to a smart storage device. Multimedia can be conveniently saved and streamed
from LG Cloud, freeing up gigabytes of space on overloaded smartphones and PCs.
Content can be uploaded to LG Cloud using the PC client, website or smart device. In
the near future, smart home appliances will also be able to connect and share via LG
Cloud for a truly integrated and convenient experience.
LG Cloud is also capable of transcoding and streaming multimedia content to mobile
devices by N-Screen. It even has a resume play function for seamless viewing or
listening across multiple products. Pause a video or song on a smartphone and LG
Cloud will continue playback from that same point on an LG Smart TV. LG Cloud also
makes it possible to view photo slideshows while simultaneously streaming music.
LG’s unique service allows members to easily store content in their own personal LG
Cloud account. Signing in to an account on an LG CINEMA 3D Smart TV is quick and
easy thanks to the automatic Single Sign On (SSO) protocol, which is able to
recognise both the user’s LG Smart TV ID and LG Cloud ID.
