At a launch held at Summer Place in Johannesburg, the Style Network (available on channel 173 of satellite pay-TV platform DStv) introduced its new branding that will debut to South African viewers on 1 April. The new logo dispenses with the word “Network’ and consists only of the word “Style.’
Popular local television personality Bridget Masinga was MC for the launch event and introduced the Style Network’s new tagline: “Watch It. Love It. Style It’.
“The brand new look and feel of the Style Network shows the channel’s passion for beauty and style. It’s a bold on-air look for a channel that focuses on looking great and living stylishly. The new logo is timeless, elegant and versatile. While the hero logo is navy blue, the other logos are show-specifc – that means the colour of the logo changes according to the particular show.
“Style is what our viewers eat, sleep and dream. The channel is for those people who are uber-obsessed with style. Our aim is to fill these passionistas’ insatiable desire for style with top programming,’ said Masinga.
In line with the channel refresh several new series will debut from April, including House of Fab – a new docu-series inside the business of Just Fab, an online shopping site specialising in shoes and accessories run by Kimora Lee Simmons.
Another new series sure to appeal to Style’s female viewers is Built, which follows a Manhattan home-service staffed exclusively with high-fashion male models who are also skilled handymen. Each week, the crew will tackle a home makeover project helping their clients with remodeling challenges.
Big Rich Atlanta is the new reality spin-off of Big Rich Texas, which enters the exclusive world of Buckhead Country Club, where outrageously wealthy mothers and daughters do whatever it takes to stay on top of the social scene.
Fan favourites Giuliana and Bill, Jerseylicious and Glam Fairy return to the channel.
The Style Network falls within Universal Networks International, the international channels division of NBCUniversal.