Rob Malpage from Frieze Films directed and lensed Eskom’s Switch for Saatchi & Saatchi in Johannesburg.
The new commercial celebrates the way in which Eskom improves ordinary South African’s lives with the flick of a switch.
Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, but Malpage manages to balance the technical with the human to keep the tone light, personal and modern.
Since Telkom’s National Control Room is restricted as a National Key Point, Malpage recreated it using a combination of art direction and CGI.
Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the ad, with InJozi supplying the score.
Watch and embed Switch at http://www.youtube.com/watch?v=8VQAPTrLdzY.
Visit www.friezefilms.com for more information.