According to satellite pay-TV provider MultiChoice, approximately a quarter of their South African subscriber base exercised their choice during the recent Dish Magazine Poll.
MultiChoice conducted the poll among its subscribers to determine subscriber’s preference for the Dish Magazine, in response to feedback about changes to the magazine.
The poll is now closed. According to MultiChoice, as expected, they received a mixed bag of responses with some wanting the lifestyle magazine only, others wanting the schedules with the lifestyle section and yet others not wanting a magazine at all.
“As a result of the feedback and for practical reasons we will be producing a single version of the Dish Magazine, which will include both the lifestyle section and the schedules. This magazine will go to all subscribers who indicated a positive response to receiving any form of the Dish Magazine. Subscribers who did not respond, as well as those subscribers who indicated that they did not want to receive a Dish Magazine at all, will not be sent one,’ notes a statement.
Collins Khumalo, CEO of MultiChoice South Africa, adds: “We would like to thank our subscribers for taking the time to indicate their preference for Dish Magazine. We heard from subscribers through sms, email, online and the call centre; and also spoke to some of our older subscribers on the telephone. We appreciate the feedback and would like to thank you for your continued support. We also apologise to those loyal subscribers whom we inconvenienced during this interim period.’
As a result of long lead times for printing and distribution, the Dish Magazine will only be available to MultiChoice subscribers as of September 2012.
