KCET-TV, the largest publicly supported independent television station in the US, has purchased the Orad ProSet Virtual Studio system for one of its two new studios currently under construction in Burbank, California. The new state-of-the-art broadcast facility equipped with Orad virtual studio technology will enable KCET to transform itself into Southern California’s premier public media and production center.
With a strong focus on high-quality local programming, the station plans to collaborate with its world-class creative community and utilise the new facility to produce unique programming with a national and international appeal.
KCET VP of Engineering and Operations Gordon Bell said: "We wanted one studio to have as much versatility as possible and Virtual seemed to meet all of our requirements, including a favorable return on investment (ROI), quick changes for sets, no set storage, augmented reality elements – and, of course, the ability to create amazing looking sets. Virtual affords us many creative and economic opportunities not available to us previously."
Bell added, "During the design and installation process, I’ve had to make many gut-wrenching decisions, but the decision to use Orad was not one I had to dwell on. Orad is the market leader; they’ve been doing virtual studios longer than anyone and they offer a turnkey solution in terms of hardware, software, and camera tracking."