The sense of a global village was expounded on by video director, Chris Milk, and digital/data artist Aaron Koblin’s Indaba presentation. Their music video for the late Johnny Cash was created not just by them but by Johnny Cash fans around the world. Milk and Koblin understood fans’ reverence for the late singer and built an online platform where users could create their own artistic interpretations of individual frames for a music video. Thousands of people made their unique contribution and these were edited together to complete the video for the first single released since Cash’s death.
The fact that thousands of people are still contributing frames to the project more than a year after its release is significant. It takes audience involvement to a new level and exemplifies the collaboration between specialists that enhance our experience in the media world.
By Anton Crone
Screen Africa magazine- May 2012
