Empowering broadcast news pros


Avid announced the debut of Avid Interplay Sphere at NAB.
This real-time access solution enables broadcast news professionals to acquire, access, edit and finish stories anytime, from anywhere. Leveraging a cloud-based architecture, Interplay Sphere-enabled applications give contributors the freedom to work in a completely distributed environment that spans multiple locations and time zones.

Dramatically enhancing production effectiveness, Interplay Sphere gives journalists the ability to craft powerful, in-depth stories wherever they’re actually happening – and speed them to air while still maintaining full connectivity with the newsroom operation.

“Consumer enthusiasm for on-demand media services that support multiple viewing platforms is on the rise,’ said David Mercer, vice president and principal analyst, Strategy Analytics. “Cloud-enabled applications can help broadcasters meet this increasing demand by making it possible for them to collaborate from remote locations in near real-time to create and distribute stories more efficiently to their viewers, wherever they are and whatever devices they use.’

Avid’s award-winning NewsCutter and Media Composer video editing software are the first applications with distributed production capabilities powered by Interplay Sphere, allowing journalists to access and edit video footage captured at the scene of breaking news along with media files from any other Interplay Sphere-connected location. This effectively extends the boundaries of Avid’s editing technology and workflow capabilities beyond the traditional newsroom to wherever the most important stories are happening, essentially breaking down the walls of the newsroom.

Screen Africa magazine – May 2012


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