Entries in all categories for the Loeries, South Africa’s premier brand communication awards, are eligible for an early bird discount of 5% for work submitted by 16 April.
The Loeries has introduced a separate category for entries from outside South Africa, called Rest of Africa & the Middle East. The aim of the new category is to better promote the work being produced throughout the region. Work in this category will be judged separately, allowing improved representation and offering greater exposure to each country’s creative output.
Zuku, East Africa’s rapidly growing triple play and pay-TV provider, has invited The Loerie Awards to launch this new category in Kenya’s capital, Nairobi, on 19 April 2012. To RSVP for this event, email taryn@theloerieawards.co.za by 13 April.
In the new Media Innovation category single entries will be judged specifically on how well the medium was used, while campaign entries will be judged on how successfully they have integrated the chosen media throughout the campaign. Campaign entries should also demonstrate how well the different types complement and build on each other to communicate the brands message.
Other category changes include a new TV and Radio Craft category for the Best use of Licensed Music, to recognise the use of existing music in TV, Film and Video Communication.
Digital Crafts has been split into multiple sub-categories: Interface & Navigation, Animation, Illustration & Graphic Design, Music & Sound Design, Writing and Photography.
PR Communication has now been combined into one campaign category.
The entry deadline is 31 May 2012. This year, R30 from each entry will go towards the Creative Future Scholarship, enabling talented learners from a disadvantaged background to study brand communication.
All work eligible for entry must have been launched or published between 1 June 2011 to 31 May 2012. Work must have been conceived and produced within in Africa, the Middle East or island states off the African coast (e.g. Mauritius, Madagascar and the Seychelles). International crafts may be entered, as long as the person nominated for the award is from the eligible region.
To find out more, visit www.theloerieawards.co.za.
