A new report released by TDG – Making Ad-Supported VOD Work – reveals that pay-TV operators’ video on demand (VOD) services in the US are failing to take advantage of the platform to build subscriber satisfaction and generate ad revenues. Consequently, they are not competing effectively against over the top (OTT) VOD providers like Netlix.
The report cites pay-TV operators’ lack of attention to ad-supported VOD as the reason, along with awkward programme guides that limit availability and viewing of VOD content.
Netflix US subscribers watched 80% more streaming video hours than were viewed in the same period on all US pay-TV VOD. (Source: Advanced Television)
