South African companies Monarchy, Clearwater and Orijin each won seven Gold awards at the Promax BDA Africa Awards held at Johannesburg’s Sandton Convention Centre on 28 October.
Thackwell & Whittaker won four Golds and Studio Zoo, three.
Here is a full list of the winners:
BEST TELEVISION IMAGE CAMPAIGN LIFESTYLE BRAND CAMPAIGN – BBC WORLDWIDE GOLD
BEST TELEVISION IMAGE CAMPAIGN MM1HD LAUNCH CAMPAIGN – MONARCHY SILVER
BEST TELEVISION IMAGE PROMO MAKING MEMORIES WITH DSTV – STUDIO ZOO FOR DSTV GOLD
BEST TELEVISION IMAGE PROMO MM1HD LAUNCH PROMO – MONARCHY SILVER
BEST THEMED CAMPAIGN MM1HD LAUNCH CAMPAIGN – MONARCHY GOLD
BEST THEMED CAMPAIGN RUGBY WORLD CUP – THACKWELL & WHITTAKER SILVER
BEST ON-AIR PROGRAM CAMPAIGN MM1H ALICE IN WONDERLAND CAMPAIGN – MONARCHY GOLD
BEST ON-AIR PROGRAM CAMPAIGN BIG BROTHER AFRICA AMPLIFIED – BIRTHMARK FOR M-NET AFRICA SILVER
BEST NEWS & CURRENT AFFAIRS PROMO A RIGHT ROYAL WEDDING ON DSTV – STUDIO ZOO FOR DSTV GOLD
BEST NEWS & CURRENT AFFAIRS PROMO – E NEWS CHANNEL INTERNATIONAL PROMO E.TV SILVER
BEST DOCUMENTARY OR FACTUAL ENTERTAINMENT PROMO – TOUCHING BASE: CYRUS MTV BASE GOLD
BEST DOCUMENTARY OR FACTUALENTERTAINMENT PROMO – TOUCHING BASE: ADEBAYO MTV BASE SILVER
BEST ENTERTAINMENT PROMO – M-NET MIKE & MOLLY “UP SIZE BURGER BOX”
TEASER CLEARWATER FOR M-NET GOLD
BEST ENTERTAINMENT PROMO – NONHLE GOES TO HOLLYWOOD BIRTHMARK FOR VUZU SILVER
BEST REALITY PROMO – MAN V FOOD SPT GOLD
BEST REALITY PROMO – M-NET MASTERCHEF AUSTRALIA “KNIFE’S
EDGE’ TEASER CLEARWATER FOR M-NET SILVER
BEST LIFESTYLE PROMO – FEET CHELLO MULTICANAL GOLD
BEST LIFESTYLE PROMO – A KITCHEN CACOPHONY ON DSTV STUDIO ZOO FOR DSTV SILVER
BEST CHILDREN’S PROMO – CLOSE ENCOUNTERS OF THE FERB KIND THE WALT DISNEY COMPANY GOLD
BEST CHILDREN’S PROMO – CBEEBIES COLOURS / NUMBERS BBC WORLDWIDE SILVER
BEST DRAMA PROMO – MURDEROUS MONDAYS – MNET MOVIES 1 HD MONARCHY GOLD
BEST DRAMA PROMO – M-NET (AFRICA) JACOB’S CROSS “POWER’ CLEARWATER FOR M-NET SILVER
BEST DRAMA CAMPAIGN – M-NET THE BORGIAS CLEARWATER FOR M-NET GOLD
BEST DRAMA CAMPAIGN – M-NET (AFRICA) JACOB’S CROSS “POWER”
CAMPAIGN CLEARWATER FOR M-NET SILVER
SCREEN AFRICA BEST MOVIE PROMO – M-NET ACTION – HORROR FEST ORIJIN GOLD
SCREEN AFRICA BEST MOVIE PROMO – M-NET FRIENDS 2011 FEB MOVIES 45′ CLEARWATER FOR M-NET SILVER
BEST MUSIC/ARTS PROMO – NATIONAL ARTS FESTIVAL RED PEPPER GOLD
BEST MUSIC/ARTS PROMO – MVP MTV BASE SILVER
BEST SPORTS PROMO – ICC CWC CSQUARED/SUPERSPORT INT GOLD
BEST SPORTS PROMO – SABC_IRB_RWC2011 SABC2 SILVER
BEST SPORTS CAMPAIGN – RUGBY WORLD CUP THACKWELL & WHITTAKER GOLD
BEST SPORTS CAMPAIGN – STANDARD BANK PRO ADMIT ONE SILVER
BEST SPECIAL EVENT PROMO – RUGBY WORLD CUP LAUNCH THACKWELL & WHITTAKER GOLD
BEST SPECIAL EVENT PROMO – MADIBA BIRTHDAY WISH CLEARWATER FOR M-NET SILVER
BEST USE OF HUMOUR IN PROMOTION – PRUDENCE (MAM’GOBOZI) OGILVY JOHANNESBURG GOLD
BEST USE OF HUMOUR IN PROMOTION – XHOSA COMMENTARY CSQUARED/SUPERSPORT INT SILVER
THE MAMA AFRICA AWARD – TOUCHING BASE: CYRUS MTV BASE GOLD
THE MAMA AFRICA AWARD – TOUCHING BASE: BOLAJI MTV BASE SILVER
BEST PROMO NOT USING PROGRAMME FOOTAGE – RUGBY WORLD CUP LAUNCH THACKWELL & WHITTAKER GOLD
BEST PROMO NOT USING PROGRAMME FOOTAGE – M-NET MIKE & MOLLY “UP SIZE BURGER BOX’ TEASER CLEARWATER FOR M-NET SILVER
BEST PROMO ONLY USING PROGRAMME FOOTAGE – TOUCHING BASE: CYRUS MTV BASE GOLD
BEST PROMO ONLY USING PROGRAMME FOOTAGE – M-NET HD “ORDER VS CHAOS’ 60′ CLEARWATER FOR M-NET SILVER
SOMETHING FOR NOTHING – I AM TSHWANE TV TSHWANE TELEVISION GOLD
SOMETHING FOR NOTHING – E.TV THE WEATHERMAN: NOVEMBER
CHANNEL GENERIC E.TV SILVER
BEST MUSIC COMPOSITION – MK CHANNEL BRANDING 2011 ORIJIN GOLD
BEST MUSIC COMPOSITION & MUSIC BRANDING – MONARCHY SILVER
DSTV/MNET BEST EDITING – THE WILD – TITLE SEQUENCE MONARCHY GOLD
DSTV/MNET BEST EDITING – M-NET AFRICA HD “BREATHE’ CLEARWATER FOR M-NET SILVER
SOUND DESIGN AWARD – M-NET WEEDS 6 “LITTLE GREEN MEN” CLEARWATER FOR M-NET GOLD
SOUND DESIGN AWARD – HORROR GENRE IDENT – MNET MOVIES 1 HD MONARCHY SILVER
BEST COPY/SCRIPT WRITING – 2011 LOOK FORWARD THACKWELL & WHITTAKER GOLD
BEST COPY/SCRIPT WRITING – US PGA TOUR LAUNCH THACKWELL & WHITTAKER SILVER
BEST DIRECTING – M-NET – THE WILD MONARCHY GOLD
BEST DIRECTING – M-NET (AFRICA) JACOB’S CROSS “POWER’ CLEARWATER FOR M-NET SILVER
MOST OUTSTANDING PROMO OF THE YEAR – M-NET (AFRICA) JACOB’S CROSS “POWER” CLEARWATER FOR M-NET GOLD
MOST OUTSTANDING PROMO OF THE YEAR – M-NET FESTIVE GREETINGS ORIJIN SILVER
BEST SPONSOR INTEGRATION SPOT – CELL C MTV BASE GOLD
BEST SPONSOR INTEGRATION SPOT – VOLVO INSPIRATION CLEARWATER FOR M-NET SILVER
SABC BEST INTEGRATED MARKETING CAMPAIGN AWARD – SUPERSPORT RUGBY WORLD CUP CAMPAIGN SUPERSPORT GOLD
SABC BEST INTEGRATED MARKETING CAMPAIGN AWARD – M-NET (AFRICA) JACOB’S CROSS “POWER’
CAMPAIGN CLEARWATER FOR M-NET SILVER
BEST PUBLIC SERVICE ANNOUCEMENT / COMMUNITY SPOT – DSTV’S 3RS STUDIO ZOO FOR DSTV GOLD
BEST PUBLIC SERVICE ANNOUCEMENT / COMMUNITY SPOT – M-NET CARES – DRIVE TO LITERACY ORIJIN SILVER
BEST INTERACTIVE PROMOTION M-NET SERIES – “PSST” CLEARWATER FOR M-NET GOLD
BEST INTERACTIVE PROMOTION – MVP MTV BASE SILVER
MOST OUTSTANDING MARKETING INITIATIVE – SUPERSPORT GOALMOUTH SUPERSPORT GOLD
MOST OUTSTANDING MARKETING INITIATIVE – M-NET ACTION – SOCIAL MEDIA CAMPAIGN ORIJIN SILVER
BEST ON-AIR BRANDING DESIGN – ODISEA CHELLO MULTICANAL GOLD
BEST ON-AIR BRANDING DESIGN – M-NET MOVIES 1 HD MONARCHY SILVER
BEST ON-AIR IDENT DESIGN – MM1HD – MUSICAL IDENT MONARCHY GOLD
BEST ON-AIR IDENT DESIGN – MM1HD – HORROR GENRE IDENT MONARCHY SILVER
BEST PROGRAMME TITLE SEQUENCE DESIGN – M-NET – THE WILD MONARCHY GOLD
BEST PROGRAMME TITLE SEQUENCE DESIGN – MK AWARDS 2011 MAGIC FACTORY SILVER
BEST ORIGINAL LOGO DESIGN – 2010 CHANNEL O MUSIC AWARDS CLEARWATER FOR M-NET GOLD
BEST ORIGINAL LOGO DESIGN – DSTV ONLINE – OMUSIC MONARCHY SILVER
BEST USE OF TYPOGRAPHY – M-NET FESTIVE GREETINGS ORIJIN GOLD
BEST USE OF TYPOGRAPHY – MM1HD – INGLORIOUS BASTERDS MONARCHY SILVER
BEST CG ANIMATION – FIREFLY OGILVY JOHANNESBURG, BLACK GINGER,
SHY THE SUN GOLD
BEST CG ANIMATION SPOT – PERISCOPE ODISEA CHELLO MULTICANAL SILVER
BEST SET DESIGN – MK AWARDS 2011 MAGIC FACTORY GOLD
BEST SET DESIGN – JAM ALLEY CREW VS CREW RED PEPPER SILVER
BEST VISUAL FX AND COMPOSITING – M-NET MAGIC CITY ORIJIN GOLD
BEST VISUAL FX AND COMPOSITING – RUGBY WORLD CUP LAUNCH THACKWELL & WHITTAKER SILVER
BEST DESIGN WITHOUT FOOTAGE – M-NET FESTIVE GREETINGS ORIJIN GOLD
BEST DESIGN WITHOUT FOOTAGE – M-NET MIKE & MOLLY “UP SIZE BURGER BOX’
TEASER CLEARWATER FOR M-NET SILVER
MOST OUTSTANDING DESIGN IN PROMOTION – M-NET CARES – DRIVE TO LITERACY ORIJIN GOLD
MOST OUTSTANDING DESIGN IN PROMOTION – M-NET FESTIVE GREETINGS ORIJIN SILVER
DSTV/MNET PROMO ROCKET AWARD – RYAN LANE CLEARWATER FOR M-NET GOLD
47 CHANNEL BRAND OF THE YEAR – MK CHANNEL BRANDING 2011 ORIJIN GOLD
47 CHANNEL BRAND OF THE YEAR – M-NET MOVIES 1 HD MONARCHY SILVER
