South African creatives involved in on-air promotion and marketing might want to attend Marice Tobias’ session at the PromaxBDA Africa Conference, which takes place on 28 October at Johannesburg’s Sandton Convention Centre.
Entitled Directing Talent, the session proved to be standing-room only at the New York, London and Los Angeles’ Promax conferences. In the session Tobias (of Tobias Entertainment Group) will provide an overview of the prevailing global influences that impact how we communicate our messages today. She will then, with the help of volunteers, demonstrate how to direct talent to give deliveries that not only cut through the clutter of the multi-channel television environment but also capture the attention and imagination of the audience and turn your shows, channels and networks into destination programming.
With clients ranging from The Tonight Show to Dr. Phil, The Doctors to Discovery Networks, the BBC, VH1, Nascar, WTN/Canada and PBS, Tobias also guides the top tier voice and hosting talent in promos, in-show narration, movie trailers as well as commercials, animation and new media.
Tobais was the first woman to direct commercials in the US and the first woman director to receive a Clio Award. She was also Marlon Brando’s last director.
For more information about PromaxBDA Africa log on to www.promaxafrica.tv.
