Art directors and props masters working in the film, TV and commercials industries might want to visit Decorex Joburg, which takes place from 5 to 19 August at Gallagher Convention Centre, Midrand, Gauteng.
Southern Africa’s largest exhibition focusing on interior design, decor, fine finishes for consumer and trade, marks its 18th year with a directional theme “Beauty and the Basics’, 700 high-end exhibitors and a flourish of new show features.
“This year we celebrate the design revival of Johannesburg and the extraordinary creative energy of our local talent,’ says Melanie Robinson, director of Decorex SA. “The show fosters collaboration between both established and emerging designers as this encourages an environment conducive to innovation and fresh thinking.’
Leading lights from the local interior design scene have been commissioned by Decorex Joburg to create inspiration settings for beautiful objects and highly desirable items worth having.
“TAKING UP THE CLOTH WITH NEW FABRIC FEATURES
Clashing prints and creative collaborations. A host of new weaves, trendy textiles and fashionable colour ways unfold at Decorex Joburg with the most exciting and enlightening fabric features ever – focused on trade professionals and everyone who is really serious about the latest design directions.
NEW LOOK AFRICA
Laurence Brick Creative Direction brings a visionary fabrics and trends installation under the title of “New Look Africa’ to Decorex Joburg. NEW LOOK AFRICA is a fresh and inspiring celebration of contemporary African style – a sensational style which the world has begun to sit up and take notice. Designed by LBCD trio, Laurence Brick, Cathy O’Clery and Timna Russell the NEW LOOK AFRICA stand will present two sensational, innovative and stylish rooms to showcase forward trends in African decorating for 2011.
The hip downtown-chic of THE JOZI PARTY LOUNGE LBCD proves that urban life need never be dull. As a celebration of the vibrant city, brightly coloured and clashing patterned fabrics, from leading South African fabric houses, will decorate a long chill-out sofa and the room will be accessorised in trend-lead combinations of black and neon.
In a more subdued mood THE ZAMBEZI BAR will show that strong colour can be employed in a sophisticated and laid back manner. Threads of rich orange, turquoise, gold and white offer a fresh palette which is distinctly African but with global appeal.
Other fabric-focused features at Decorex Joburg 2011
· Wallpaper Installation: Think vertical as Hertex, Black Fabrics, U&G Fabrics, Silk & Cotton Company, Wallpaper Inn, Design Syndicate, Decor Wallpaper Company and other big names roll out their latest on-trend wallpaper ranges in a unique gallery setting.
· “Gabi Gabi 2011’ partners with the South African Handmade Collection, bringing a multi-faceted showcase of South African textiles heralding the iconic Shwe Shwe fabric. Curated by craft sector specialist Sue Heathcock, this collection of truly South African products capture the creative spirit of its makers and each have a special story to tell. Ronel Jordaan, Kaross and the Design Team will be launching new products through the Gabi Gabi space. High-design in a high-design environment.
Plascon unveils the 2012 Colour Forecast: Laurence Brick OF Laurence Brick Creative Direction, Greg Gamble of Tonic Design, Goet and A Point are the four leading lights taking on the creative challenge to interpret the coming year’s hottest hues. Will yellow be the wonder child? Will royal blue beg to be heard or purple reign supreme? Plascon Colour guru Anne Roselt and a team of paint experts will be on hand to turn problem walls into talking points.
Plascon Palette Cafe A spot to relax and rejuvenate with on-trend organic, wholesome food in a rustic and natural setting. Enjoy the four new Plascon colour themes integrated with this food experience.
South African Handmade Collection: Held alongside Decorex Joburg, this dti-initiative is a window to the heartfelt and the handmade. From highly collectable ceramics, fashionable “it’ bags to designer beadwork, the creations selected for this all-imported trade show is a particularly colourful balance of heritage and innovation. As shoppers stock up on these special South African feel-good finds, the crafters – mostly aspiring entrepreneurs from rural areas – gain access to a high-end market and the opportunity to have their products displayed in a high-design environment they could otherwise just dream about.
Forming part of the South African Handmade Collection collection for the first time is “Gabi Gabi 2011’, a multi-faceted showcase of South African textiles heralding the iconic Shwe Shwe fabric.
Decorex Designer Collection re-launches as must-have decor pieces designed exclusively for the show’s range of home objet. Ten fashion-forward pieces will be launched by ten local designers to make sure all visitors leave with their fix of home-grown interior design.
Conversations on Architecture (full day conference, 5th August- Johannesburg & 11 August – Cape Town): Speakers from as far afield as Brazil, Barcelona and Peru probe the Zeitgeist of our era, debate new directions in architecture and design and challenge traditional thinking. The diverse line-up of international and local industry players will once again put the searchlight on contemporary issues in their fields – and by doing so educate and inspire in equal measure. Paradigm shifts will be debated, new technologies presented and the core design principles of the respective design fields explored. The in-depth presentations – convened by Hugh Fraser – will be followed by enlightening panel discussions, giving a different perspective on the various topics.
Conversation on Architecture: Joburg
Date: Friday 5th August
Time: 09:00 – 16:00
Venue: Gallagher Convention Centre – Midrand, Johannesburg
Conversations on Architecture: Cape Town
Date: Thursday 11th August
Time: 09:00 – 16:00
Venue: Cape Town Convention Centre – City Bowl, Cape Town
Green-fingered fulfilment: Advocating an earth-friendly lifestyle, the show sprouts a whole new genre of planet-saving inventiveness, bee-friendly landscaping and a new Gardening Pavilion. This is where aspiring gardeners, urban farmers, eco warriors and green guardians can discover the bliss of intentional gardening.
Attend live demos at the Garden Theatre to discover the potential of your patch of earth. An expert line-up of green gurus – spade, shovel and seeds in hand – will dig into the wonderful world of the great outdoors and organic gardening essentials. Get inspired by the trickle therapy of water features, transform garden decor with clever paint techniques and design ideas, learn to grow your own edible garden and discover the deeper meaning of plants.
Wander through six themed gardens: Explore a Harvester’s Haven as you reconnect with nature and the joy of home-grown; awake the inner child at the playful “Kid’s Garden’ and celebrate the wild and wonderful in Gauflora’s “Garden with Wings’. The “Rooftop Retreat’ garden brings the country into the city; the “Soil and sanctuary’ therapeutic garden soothes the soul, while the “Kaleidoscope’ garden shows the soft approach to hardscaping. Engadini’s “White on White’ Zen garden is a fresh take on indigenous landscaping.
Also in the Garden pavilion is a Garden Cafe inspired by the locavore food movement. The Fun & Fanciful Garden Cafe entices visitors to take time out from the show buzz and step into a world of make-believe. With grass underfoot, picket fencing and a garden filled with gnomes, pink flamingos and a fantasy post box, this happy place will stimulate the imagination and clear the mind. With the look and the food offering inspired by the animation film, “Gnoemeo and Juliet’ – and a nod to the evergreen Mad Hatter’s Tea Party – this cafe feeds the inner child in all of us.
The “Sealy Beautiful and Basic Boudoirs’ debut in Hall 4 with an exquisite collection of bedroom-settings by six style-shaping decorators merging the hottest trends in fabrics, textures and patterns. In association with the IID and Bedroom Basics, these inspirational concept stands bring new benchmarks in interior design, which can be translated freely in the visitor’s own decorating style.
Taking part are Janet Welthagen of Simply Splendid, Susan Hughes Interiors, Tanja Beyers of Profurn Contracts, Leigh-Anne Shillaw of Simply Abundance and Bernard Baxburg of House of Baxburg and decorator John Crawley.
District Delicious: Botanical cuisine! Food cocooning! This food haven is dedicated to the senses and includes a blend of gourmet food, wine, kitchen gadgets and home entertaining have-to-haves. A melting pot of culinary styles, the “Cooking with Kaya Fm Theatre’ is kitted out with the latest Whirlpool appliances. This foodie hub is where local chefs and celebs take to the stage to share tips and whip up fashionable dishes full of Mzansi flavour.
Kitchens and bathrooms: Visitors can browse the luxe line-up of kitchen and bathroom essentials, and experience expert advice and money-saving ideas on tap. From blissful brassware and the latest in bath tubs, to tools for cooks, the lineup of exhibitors is extensive.
Fine finishes & rejuvenation area: For options and answers on fine finishes, this area is dedicated to making sure visitors leave with a plan and clear direction. From smart surfaces, sustainable floor coverings and window treatments with the wow-factor, expect nothing less from our top-drawer collection of expert exhibitors.
The Theatre of Ideas: Visitors get the inside scoop on inventive solutions to decor dilemmas while brushing up on DIY-skills. Adam Levin of Imagine Nation Homeware is in the star line-up, and so is Emma Halford of Odd Chair praising the hot patchwork trend. Find room to breathe with Leanne Host’s organising solutions and make life better with Darren Vlaker (Elan Systems); learn the art of creating affairs with a difference from eventing-maestro Otto de Jager. A treat for trend-enthusiasts is the IID Nemeth Trend Report for 2012/2013, presented by trend analyst Dave Nemeth. “Green queen Lorraine Jenks share the ropes of marketing yourself as an eco-designer.
BOS Bar by Desmond Archibald Interiors: Fuelled by the creative spirit of this cool South African organic rooibos ice tea brand, Desmond Archibald creates a larger-than-life, experience-driven space reflecting the exuberance and energy of the brand, showing how modern the tradition of tea-drinking can be.
Villiera Wines Cap Classique Bar by Forest Flooring is where the unexpected happens. Taking its cue from the French-Karoo design style, this is where the landscape and cityscape from two continents come together. Rustic wooden tables and white washed floors echo the simplicity of the austere Karoo, while contemporary furniture present Europe’s edgy design sensibility. High-design craft made by hand in the heartland stand shoulder to shoulder with objet d’art and Gallic flair.
New to the show, the Sunday Times Shebeen in Hall 5 is a meeting place of fun, food and drink in celebration of all things South African. The buzz is quintessential township with contemporary design details, the ambiance creative, colourful and vibrant; the flavours a delicious twist of tradition and the more modern. Head for the reading corner stacked with newspapers, while staying on the lookout for the fold book pendant lights by the Shaw Sisters, chairs by One Good Turn and tables by Feeling African.
Decadent Diner: Get tickled pink in this designer space devoted to sweet delights and seductive treats. Sip on blush-pink bubbly and bite into French styled patisseries. A perfect rendezvous for show guests to catch up on industry gossip and take a breather.
Go global: A must-attend for trade visitors eager to search the globe for new opportunities and trade connections is the comprehensive International Pavilion dedicated to countries from Italy to India, Egypt to Syria. Submerge yourself in the allure of Indian silk and the touch of Egyptian cotton.
2012 / 2013 IID Nemeth Trend report: seminar on Saturday 6th August: “It is no longer sufficient to simply “think out the box”, the box has been destroyed and for the sake of an analogy we need to be thinking in polygons and hexagons.’ Dave Nemeth, Trend Forecaster will be presenting the IID Nemeth Trend Report 2012/2013 at a special conference on the 6th August 2011 aimed at the design and retail industries.
The seminar will offer a definitive insight into where the industry is positioned currently, consumer attitudes and a multitude of other topics such as future retailing, new office space and engaging with the workforce of the future. While looking into colour and pattern direction the report will also focus on vital topics including ways in which to effectively trade over the next few years and the macro trends affecting the design and related industries.
· The course is CPD accredited and carries 1CPD point
Date: 6 August
Time: Registration 9:30 – 10:30. Talks 10:30 – 15:00
Seminar costs: R650 Members / R800 non-members (VAT INC)
Book online at www.decorex.co.za
Show details
Decorex Joburg, Gallagher Convention Centre, Midrand
Show days: 5-9 August (5th and 6th are trade focused)
Time: 09:00 – 17:00 daily
Entrance: R 70 adults / R60 pensioners and scholars / R5 Children under 12.12
For more information or to purchase tickets online, visit www.decorex.co.za
Find Decorex SA on Facebook and follow @decorexSA on Twitter.
Decorex SA is proudly owned by Thebe Exhibitions (Pty) Ltd, a wholly owned subsidiary of Thebe Exhibitions & Projects Group (Pty) Ltd
