A quick reference guide is now available to assist those entering The Loerie Awards by explaining the judging criteria and process and providing tips on entry preparation.
The guide will answer questions like: Who judges? How do they judge? How should entries be submitted? And what does creativity actually mean?
The goal of The Loerie Awards is to recognise, reward and foster Creative Excellence in all areas of Brand Communication. The awards encompass all areas of brand communication including television, radio and print, communication design, direct marketing, PR communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.
Creatives and production companies still wanting to enter the awards have until 31 May to do so. However, anyone entering after the original deadline of 13 May will be subject to a 5% late fee.
The download the guide, visit www.theloerieawards.co.za.
