Creatives and production companies still wanting to enter the 33rd Annual Loeries Awards have until 31 May to do so. However, anyone entering after the original deadline of 13 May will be subject to a 5% late fee.
The Loeries Festival Weekend takes place in Cape Town from 16 to 18 September.
Eligible entries must have been commercially published, launched or aired to a substantial audience for the first time between 1 June 2010 and 31 May 2011.
There are several new categories this year, including Tactical Print, PR Communication, Street-Pole Advertising, Live Activations, Sponsorship, and Broadcast Design and Graphics.
SPECIAL AWARDS IN 2011:
AdReach Streetpole Award: a new category this year, the winner will automatically be entered into the outdoor advertising category at the Cannes Lions and the winner receives an all-expenses-paid trip for two to the event.
New Voice Radio Award: Promoting the production of non-English radio advertising.
SAPPI Creative Use of Paper Award: All paper-based entries are automatically eligible for this prize. The winning entry will receive a special prize for the creative team, as well as Sappi paper for the winning agency.
Vodacom Mobile Award: Vodacom Mobile Media is sponsoring this award for the most creative use of mobile media.
Young Creatives Award: recognising outstanding achievements by creatives aged 27 and younger, in any area of brand communication. The award is given each year to two recipients and includes a trip to an international award show.
For more information about entry criteria and the Festival Weekend log on to the Loeries website (www.theloerieawards.co.za).
