The installation of a solar powered billboard at a main Johannesburg intersection emphasises car rental company Avis’ environmentally friendly approach.
Avis’ Going Green initiative campaign was devised by ad agency Ireland/Davenport.
Says John Davenport, executive creative director at Ireland/Davenport: “The main objective of the campaign was to drive a strong product and brand awareness for Avis, which has been accredited with a carbon neutral status and is South Africa’s most environmentally-aware car rental company.
“As the billboard was aimed at the “going green market’ it needed to have a “going green’ feel while remaining creative and fun.’
