Alexander Schill, Global Chief Creative Officer and Partner of Serviceplan Group in Germany will chair the Direct Lions jury at the 2011 Cannes Lions International Festival of Creativity.
After leading the German agency Springer & Jacoby to its most successful year in 2005 winning seven Cannes Lions in six different categories, Schill left in 2006 to become chief creative officer, member of the board and associate partner at the Serviceplan Group (Serviceplan, Mediaplus, Plan.Net) one of the largest independent agencies in Europe with around 1,000 employees in five countries and clients like BMW, Lufthansa, O2 and Sony Ericsson.
Schill said, “It’s a shame that some people still think a TVC is the supreme discipline. The truth is that the most fascinating work appears in categories like Direct and Promotion – because Direct and Promotion are the only categories that are not judged by their channel but are judged for their basic idea. I very much look forward to chairing an important category like Direct and work with the best creatives from all over the world in one jury.”
Multi-award winner Warren Brown, Creative Founder of BMF in Australia, will head the Promo & Activation Lions jury, to award the freshest creative ideas that immediately engage consumers to products and brands achieving measurable results.
His awards include 19 Cannes Lions and seven D&AD Silvers spread across many categories and media channels. In 2009 BMF was awarded Australian Agency of the Decade. Warren has appeared in the D&AD Art Direction Book and D&AD’s Best of 40 Years, 100 Best Posters of the Century and Cutting Edge Advertising.
“The world of Promo and Activations is delivering breakthrough ideas that demand our attention,’ said Brown. “The creativity that is flourishing in this area is not only exciting and engaging but empowering on many levels. I can’t wait to see what this dynamic category will do to challenge and delight us in Cannes 2011.’