Public broadcaster SABC has announced its media partnership with the South African Literary Awards (SALA) and will promote the event, which takes place on 8 December at Gallagher Estate in Midran, through its various radio and TV platforms.
In addition SABC radio stations will run a competition relating to the SALA Awards and listeners will have an opportunity to win a set of books from renowned award winning Authors.
The objectives of SALA are in line with the mandate and values of the SABC; one of which is the restoration of human dignity. The awards pay particular attention to the indigenous languages which are often marginalised and thus it is important that the SABC becomes part of this important initiative especially for the benefit of its young audiences to instill the love for reading and writing in their indigenous languages.
Founded by the wRite associates in partnership with the National Department of Arts and Culture (DAC), Sowetan and Nutrend Publishers, the main aim of the SALA is to pay tribute to South African writers who have distinguished themselves as groundbreaking producers and creators of literature.
The awards also celebrate literary excellence in the depiction and sharing of South Africa’s histories, value systems, philosophies and art as inscribed and preserved in our languages. Since its inception in 2005, SALA has played a significant role to encourage and motivate writers to raise the bar in our literary endeavours. To date SALA has honoured over ninety (90) authors. These are men and women, young and old from diverse backgrounds who have found expression in which they have dedicated their lives to preserving our literary heritage.