Since February 2010, Bundesliga, the professional association football league in Germany, has been viewed across the whole African continent.
Based on the overwhelmingly positive response from African viewers, the leading pan-African sports broadcaster SuperSport has opted to secure Bundesliga’s broadcast rights for a further three seasons (from 2012/12 to 2014/15) only a few months after having commenced its Bundesliga coverage. The respective deal with DFL Sports Enterprises was sealed accordingly.
The agreed partnership with Bundesliga was initially for 2,5 years until the end of the 2011/12 season. However, with the new contract the successful collaboration between SuperSport and DFL Sports Enterprises has been extended for another three years and will now run until the end of the 2014/15 season.
“We are very satisfied with the audience ratings for Bundesliga and are delighted about our early contract extension,’ says Imtiaz Patel, Group CEO of MultiChoice South Africa (and former CEO of SuperSport). “Bundesliga is one of the top brands in international football and we are anticipating a very strong international growth of this premium property in the coming years. With the extension of the contract and the subsequent securing of the broadcast rights until 2015, we are sealing the beginning of a long-term partnership with the Bundesliga.’
Bundesliga is broadcast in all 208 FIFA member states and can be seen by over 700 million viewers.
