Public broadcaster SABC’s 100% local music campaign, which ran on 15 of its radio stations, came to a close on 30 September. During the campaign the stations playllisted 85% South African music and 15% African music.
Says PBS marketing manager Mpho Msiza: “PBS Radio Management is happy to have utilised our radio stations as platforms to showcase the music talent from South Africa and the rest of the continent. Our listeners and music houses alike have responded positively to the campaign.’
Although PBS radio stations resumed playing international music as from 1 October, the SABC has decided that it will continue to deliver majority (70%) local music.
“Research is currently underway on our various radio stations to assess the success of this campaign and we believe this will also ensure that our music content is of superior quality and meets our listeners’ needs. Our portfolio of 15 radio stations will ensure that the rhythm of the African beat continues to reverberate in our nation,’ notes Msiza.
During the 2010 FIFA World Cup PBS Radio was able to showcase to its foreign guests local musical culture. The campaign was extended to coincide with National Heritage month which added to celebrating everything that is truly and proudly South African.
“PBS Radio Management would like to thank all the artists, record company’s and sponsors for making the SABC PBS Radio 100% Local Music Campaign a success,’ concludes Msiza.