3D TV not on UK public’s shopping list


Just 2% of UK consumers plan to purchase a 3D television over the next 12 months, according to research by Deloitte.

Those aged between 25 and 34 were the most likely to buy a set, with 5% saying they may invest in a set over the next 12 months. Only 1% of Britons over the age of 45 were likely to purchase a 3D TV set in the foreseeable future.

There was little interest in investing in any type of new TV products or services, including internet connected TVs and personal video recorders.  

HD and flat screen TVs were what most consumers were willing to invest in.

Paul Lee, Deloitte’s media director, said: "It is remarkable how conservative people’s predictions for their own technology spending habits over the coming year were. They didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward. Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious."


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