New sports HD channel in SA


Pay-TV channel SuperSport is launching its second HD channel at 1pm on 13 August specifically to coincide with the start of the 2010/11 English Premier League Season. The league is the most viewed sporting league on earth and is seen in over 200 countries.
Available of the DStv digital satellite bouquet, SuperSport channel SSHD2 will be broadcast across the whole of sub-Saharan Africa, excluding Nigeria. It will be be available 24 hours per day with all 380 matches broadcast, 180 of them live, annually. The deal runs for three years. The channel’s live commentary will be available in both English and Portuguese.

“South Africa will be one of the very first countries to receive the 24-hour channel,” said Imtiaz Patel, CE of SuperSport. “HD is the way to go for sports viewing and we are delighted to be leading the way with our partners in England.”

Apart from the eight live matches per week, there will be four weekly magazine shows, 400 classic matches, plus a review of the past decade and the best goals from the past 10 seasons.

Major matches will enjoy a 45-minute build-up from the UK with top studio guests. Plus there will be match interviews and reactions, a Saturday review and match of the week. In addition, there will be a Fan Zone to field international calls, daily news shows and a news ticker on non-live matches – making the new HD channel the ultimate stop for fans of the Premiership. Programming will continue in the 12-week off-season.


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