Cannes, 27 June 2010 – The final night of the Cannes Lions International Advertising Festival on Saturday 26 July concluded with the Film, Film Craft and Titanium and Integrated Lions Awards Ceremony.
Of the 3,191 entries in the Film category, the jury, chaired by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide, shortlisted 362 entries of which 14 were awarded Gold, 24 Silver and 61 Bronze Lions. The Film Grand Prix was awarded to Wieden + Kennedy Portland, USA, for their Old Spice ad “The Man Your Man Could Smell Like’.
In its launch year the Film Craft Lions category received 1,110 entries. The inaugural Jury President was Jon Kamen, Chairman and CEO of @radical.media who, along with his jury, shortlisted 96 entries and awarded 11 Gold, 21 Silver and nine Bronze Lions. RSA Films, London were presented with the first ever Film Craft Grand Prix for their Philips Cinema TV entry “The Gift’.
Bob Greenberg, Chairman, CEO & Global Chief Creative Officer of R/GA, has been presiding over the Titanium and Integrated jury who voted on 396 entries to reach a shortlist of 26, of which three Gold, four Silver and six Bronze Integrated Lions were awarded and one Titanium Lion given. The Integrated Grand Prix went to Wieden + Kennedy, Portland’s, “Livestrong’ for the Nike Livestrong Foundation, and Crispin Porter + Bogusky, Boulder, accepted the Grand Prix award for Best Buy’s “Twelpforce’, in the prestigious Titanium Lions category.
The Titanium & Integrated Jury was also responsible for awarding the inaugural Grand Prix for Good. From a list of 32 contenders, the new award was presented to Abbott Mead Vickers BBDO, London, for their anti-knife campaign for the Metropolitan Police titled, “Choose a Different Ending’.
Other awards presented at this evening’s awards ceremony were:
Advertising Agency of the Year was given to AlmapBBDO, Sao Paulo, Brazil. In second place came Y&R New York, and in third, Wieden + Kennedy, Portland.
The new award for Independent Agency of the Year went to Jung Von Matt, Hamburg. Runners up were Wieden + Kennedy, Portland in second place and Forsman & Bodenfors, Gothenburg, Sweden, in third.
The Network of the Year award was presented to BBDO. DDB came in second place followed by Y&R in third.
The Palme d’Or , given to the best production company, was awarded to MJZ, USA.
Also announced were the winners of the Young Lions Film Competition, with the Korean team winning the Gold medal, USA Hispanic taking Silver and Canada Bronze.
The first Young Marketers Competition saw the dedicated jury award the Dominican Republic with the Gold medal, The Philippines with Silver and Latvia with Bronze.
The coveted Advertiser of the Year trophy was presented to Unilever for their consistently ground-breaking campaigns and inspiring marketing. Keith Weed, Chief Marketing & Communications Officer for Unilever, accepted the award.
All the winning work from Cannes Lions 2010, is now available to view online along with their credits at www.canneslions.com .
