In addition to broadcasting all 64 games of the 2010 FIFA World Cup live on its three television channels, public broadcaster SABC will also provide related programming on these channels for the duration of the tournament (11 June to 11 July).
Good Morning Mzansi (SABC1) is described as a dynamic live studio interactive World Cup lifestyle and current affairs magazine show, while Good Evening Mzansi, on the same channel, is a pacey, entertainment commentary highlights show, summarising the games played for that day.
Also on SABC1 is Soccer 411, a programme broadcast just before each World Cup match, providing an exclusive forum for debate, commentary and opinion into the upcoming match.
SABC2’s scheduling will offer alternative viewing to the World Cup. It will also play a supporting role to SABC1 by offering eight live matches (56 live matches will be broadcast on SABC1) and being the main repeat channel for al the games flighted on SABC1.
Customised World Cup programming will appear on SABC2. Examples are Sportsnite – a new multi-sport and lifestyle talk show; and Siyaya 2010 – a documentary magazine programme that focuses on secondary issues around 2010 from a fan’s perspective.
SABC3 will carry repeats of matches as voted by the viewers. It will also broadcast lifestyle programmes such as Top Billing and 3Talk with Noeleen, which will have a World Cup focus throughout the tournament. Additionally, The A List is an entertainment show which delves into the world of celebrities and statesmen visiting South Africa during the tournament.
