By virtue of the social networking that took place once new South African music act Die Antwoord’s first album, $O$, was posted on its website, the group has built up such a big following in the US that it has now been signed with Interscope Records, the company that represents the likes of Lady Gaga and No Doubt.
Hitfix reports that in the last few months, fans of Die Antwoord have been posting their videos on their Facebook pages, thus virally spreading the band’s work. The video for the single, Enter the Ninja, has reportedly been viewed nearly four million times since January.
