According to research undertaken in America by the Consumer Electronics Association (CEA), the availability of 3D content is essential to sales of 3D-enabled TVs. Content remains the key component in future adoption of 3D in the home. 67% of those planning to buy a 3D-enabled TV within the next three years say they will be more likely to buy if they can receive and watch 3D TV programmes through an antenna, cable, satellite or fibre-to-the-home.
Most respondents (65%) said the primary reason to buy a 3D-enabled set was to watch 3D movies at home, while 36% want to play 3D video games and 33% want to watch TV programming.
The study also shows that interest in 3D technology continues to grow as consumers experience the technology. Close on 27% of online US adults saw a 3D movie or event in the last year, with 49% of these individuals seeing more than one. Satisfaction with the 3D experience, was expressed by 85% US online adults, with 81% reporting satisfaction with both the overall experience and the quality of the 3D images and effects.
Consumers also prefer 3D technology over 2D when given the choice.
