3D World Cup courtesy of Sony

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Sony Corporation and football’s governing body FIFA have teamed up to allow selected media rights of the 2010 FIFA World Cup in 3D. Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced in 3D. This is the first time that this will be done.

Sony anticipates that the 3D news filmed of the FIFA World Cup will increase the uptake rate of 3D TVs in the home and develop the installed base earlier than would otherwise have been the case.

“3D will undoubtedly transform the way we enjoy content in the Living Room,” said Fujio Nishida, President of Sony Europe. “At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation3.”

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Sony Press
Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.

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