The organisers of the Eurobest Festival, honouring advertising creative excellence across Europe, this year introduced the Advertiser of the Year award.
The prestigious Eurobest Advertiser of the Year award will be presented for the first time to Guinness
, a brand which commemorates 250 years of existence, and 80 years of iconic advertising campaigns which have played a significant role in its history.
The prestigious Guinness advertising account has been handled by numerous creative agencies, each putting their own flare into generating ads that are not only memorable, but entertaining and humorous. Amongst the brand’s advertising campaigns and well known tag lines are the artist John Gilroy’s menagerie of animals, including the popular Toucan, Sea Lion and Ostrich characters, the 1930’s ‘GUINNESS for Strength’ adverts, ‘My Goodness My Guinness’ (1935), Pure Genius (1985), ‘Good Things Come To Those Who Wait, ‘Guinness is Good for You’, ‘Not Everything In Black And White Makes Sense’ and ‘It’s Alive Inside’.
