Cadbury’s recent Zingolo campaign which celebrated 101 years of trade in cocoa with Ghanian farmers was shot in the small West African democracy. London creative agency Fallon briefed production company Rattling Stick with the Ghana shoot which was produced by Sally Humphries (Levi, JC Penney and Orange campaigns).
Ghana has little government support for local film production and consequently it is difficult to find professional crews. The spot needed a 200 strong cast and crew to shoot a sophisticated dance-promo, laden with incredible special effects, in a remote village in the rural east of the country. An entire village was roped in to assist.
The thriving cocoa village of Osiem in the Eastern Region was the principal location for the Cadbury’s campaign, although extra filming was done at the Cadbury’s cocoa plantation, also in the Eastern region of Ghana.
Rattling Stick signed up Teddy Sabutey of the Ghanaian production service company, TS Productions based in the capital, Accra. He had previously worked on BBC’s long-running drama Casualty, several European feature films, and on pre-pre-production for Mission Impossible 3.
Zingolo is available to watch on YouTube, through the Glass And A Half channel and Cadbury’s is donating all proceeds from the sale of Tinny’s track Zingolo to Care, a charity working with Ghana’s cocoa communities. The track is available on iTunes now, through Glass and A Half Full Record’.
Source: The Location Guide