Unless social networks like Twitter, MySpace and Facebook are used to market films, younger audiences will not get the message, according to Moviegoers 2010. The study found that the younger demographic (teenagers and those in their 20s) are quick to share their opinions and views digitally and want to customise entertainment.
According to the study, audiences in their 30s are time-constrained, those in their 40s are into traditional media, while those in their 50s like to avoid crowds and prefer matinees.
(Source: Variety)
