African pay-TV music channel, Channel O, is launching the quarterly Coco Joe magazine as a brand extension. Half the print run will appeal to females (Coco) with the other half targeted at males (Joe). The magazine will have an initial print run of 5,000 and will be distributed at selected Musica stores from 18 September onwards.
Packaged in a VIP lucky packet style format, the first issue features posters of some of South Africa’s biggest names in the entertainment industry including DJ Sbu, Pro, DJ Waxxy, Khanyi Mbau, Lira and Kelly Khumalo.
This issue was edited by Johannesburg based Nonkululeko Mlangeni – whose recent projects include curating “Do You Know Where Brenda Fassie Is?” as part of the Cape ’09 Biennale. Together with the award-winning design and publishing consultancy, The President, they developed the concept as well as the look and feel for Coco Joe.
“We are very excited about launching this unique brand extension to complement our very successful Young Gifted and Black campaign,” said Lester Din, Marketing Manager for Channel O.
