South Africa’s only dedicated TV motoring platform, IGNITION, moves to its own channel on DStv 265 on the weekend of 4 July.
With the move comes four new hours of programming every weekend including some of the best motoring content from around the globe. Since its launch on 11 October last year, IGNITION has offered car fanatics a two hour loop of viewing every Saturday and Sunday on DStv 412.
“MultiChoice is committed to providing our very diverse customers with high quality and entertaining programmes. South Africans are passionate about their motoring shows on the DStv platform and it was a clear indication of a need for more content of this nature. /GNITION took this gap and its programmes proved to be very popular. We are confident that the extension of the programme hours will give petrol heads another reason to look forward to the weekend,” said Aletta Alberts, MultiChoice’s General Manager – Content.
The one hour car magazine programme hosted by Marius Roberts will become known as IGNITION GT, and will continue to offer car enthusiasts a good dose of what’s new on the South African vehicle market. More local motoring comes in the form of Great Treks, a half hour programme hosted by Morgan Naidu that shows viewers the gentle and not-so-gentle side of 4×4’ing.
“Our local content has been well received by viewers and the industry alike,” says Executive Producer of IGNITION, Lindsay Vine, “We’ve gained quite a following in the short nine months we’ve been on air and with the new programmes we’ve added to our line-up there’s really something to appeal to everyone – not just the hard core motoring nuts!”
“We’ve got big plans for IGNITION. South Africans are car crazy and we’re taking the gap. Our aim is a 24/7 channel which captures the dreams and imagination of every driver,” says Vernon Matzopoulos, head of channel.