June will see BBC Entertainment broadcast some of British TV’s finest programmes in a Crime & Justice season which will be supported with an extensive above the line campaign
The channel will play a new crime drama in primetime every week starting on Monday, 1 June at 20.30; but in a break from scheduling tradition episodes will be played out back to back every night of the week.
Supporting the month long season BBC Worldwide Channels has for the first time rolled out a full integrated above-the line and below-the-line campaign that includes a 30 sec TV spot shot in London, radio and print campaign along with a dedicated microsite (www.bbcentertainment.com/justice) and extensive pr activities supported by cast interviews.
Each of the featured programmes have all very recently broadcast in the United Kingdom with two of them having won BAFTA (British Academy Of Film And Television Arts ) awards: Criminal Justice (BAFTA Drama Serial 2009) and Wallander (BAFTA Drama Series 2009) starring Kenneth Branagh as Henning Menkel’s detective. In the other programmes Martin Shaw returns for the final judgement in the last series of Judge John Deed;); Rupert Penry Jones stars in a modern-day Jack-The-Ripper tale, Whitechapel; and detective Moses Jones investigates the Ugandan criminal underworld in London in the series of the same title.