Channel 4, BBC Worldwide, National Geographic, ITN and Discovery Networks are conducting a trail with Google-owned video sharing website YouTube that will see pre-roll advertising run around TV shows and clips on the site.
This is the first time that these broadcasters are going the pre-roll commercials route. They will split their revenue with YouTube.
Advertisers that have signed up to run pre-roll ad campaigns on YouTube include Match.com, Renault, Nissan and Activision. (Source: The Guardian, UK)