FIFA, world soccer’s governing body, predicts a cumulative global TV audience of 26.3 billion people for the 2010 World Cup, and for the first time live coverage specially produced for mobile phones will be offered.
More than 10 mobile TV broadcasting networks will be opened in Africa in time for the soccer world championships to be held in South Africa during June and July next year, according to Nokia Siemens Networks.
Stefan Schneiders, the head of business development for mobile TV at Nokia Siemens, said he expects many African countries to shortly follow Nigeria, Ghana, Kenya and Namibia in launching DVB-H mobile TV broadcasts. The World Cup, one of the world’s most closely followed sports events, will be held in South Africa in June and July of 2010.
