It’s comforting to know that in these times of the Internet, mobile and other new media, that TV viewing is on the increase, with a marked trend towards pay-TV.
According to a new study by Accenture, which surveyed nearly 14,000 consumers across 13 countries, TV viewership is up on last year, alongside an increase in market fragmentation. Viewers are loyal to their favourite shows rather than channels.
The study reveals that the number of viewers willing to watch TV programmes on a computer or mobile device has increased by 13%. (Source: The Hollywood Reporter)
