Behind the pizza


The latest Roman’s Pizza television commercial, a collaboration between Joe Public and Generous Pictures, delves deep behind the scenes and into the constant quest to keep prices low. This commercial sees free in-house medicals being offered to staff.

 “Joe Public’s big idea had great appeal from the outset, and working from this quirky platform allows each commercial to be pushed harder creatively, and takes the viewer along for the ride,” said Generous Pictures director Jonty Fine and his producer Tori Reeves.

This commercial marked the second collaboration between Generous and Joe Public. “Once again it was a blast,” said the agency. “Everything went smoothly and the end result was a very memorable commercial. It’s great when you get to work with a team you’re comfortable with and whose creative input you can really trust.”


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