The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008.
The guidelines are designed to encourage the uptake of mobile marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way. Released every 6 months, the guidelines process ensures that the recommendations are continually updated and reflective of global best practices and industry feedback.
The latest version of the MMA global Mobile Guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf. The MMA has also published a Mobile Advertising Overview white paper (www.mmaglobal.com/mobileadoverview.pdf) as well as an Applications white paper (http://www.mmaglobal.com/mobileapplications.pdf) for educational purposes.
