A study by Magid Media Labs, conducted for the interactive division of American TV network CBS, suggests that online viewing, contrary to dire predictions, is not detracting too much from television viewing and is in fact complementary to it.
Thirty-five percent of those surveyed use the Internet as a means of checking out new shows which they then go on to watch on TV.
A different study conducted by Jupiter Research reveals that sports fanatics represent 19% of online users.
Source: Studio Briefing
