Out of a total of 4,626 film entries, two Film Gran Prix were awarded as well as 21 Gold, 33 Silver and 52 Bronze Lions. South Africa was able to boast two Silver Lions wins and there was much celebrating on Saturday night. The Silver Lions were won by Ogilvy South Africa for client Exclusive Books (Interview) with production company Jump Cape Town and King James Cape Town for client Allan Gray Limited (Beautiful) with production company Velocity Films.
The two Film Grand Prix winners were Fallon London for the Cadbury’s Dairy Milk commercial Gorilla and T.A.G. SF / McCann Worldgroup San Francisco for the Microsoft Xbox 360/’Halo 3’ video game campaign entered in the new Internet Film category.
Besides the Film awards ceremony, the final night of the Cannes Lions International Advertising Festival also celebrated the Titanium and Integrated Award winners.
The Titanium & Integrated jury, chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, Chicago USA, reached a shortlist of 33 entries. In the end they awarded two Titanium Lions and 2 Integrated campaign Lions. The prestigious Titanium Grand Prix was presented to Projector Tokyo for their entry titled Uniqlock for Uniqlo. McCann Worldgroup, San Francisco was presented with the Integrated Grand Prix for the Microsoft’s Halo 3 Game entry Believe.
Other awards were made as follows:
Agency of the Year – BBDO New York
The Network of the Year – BBDO
The Palme d’Or for the best production company – MJZ, USA
Also announced was the gold winner of the Young Lions Film Competition which went to the Argentinean team for their spot filmed on a Nokia Mobile device for MTV Switch.
The coveted Advertiser of the Year trophy was presented to Procter & Gamble and accepted by AG Lafley, Chairman & CEO and Jim Stengel, Global Marketing Officer of Procter & Gamble.
All the winning work from Cannes Lions 2008, including the Film, Titanium and Integrated winners, is now available to view online along with their credits at www.canneslions.com/winners.
NB! More Screen Africa reports from Cannes Lions can be found on www.screenafrica.com