The UK’s Guardian newspaper reports that a music video of British alternative rock band Radiohead will be used in a human rights media campaign to broadcast on MTV channels globally.
This forms part of the MTV Exit initiative which aims to end exploitation and human trafficking.
The music video for Radiohead’s All I Need juxtopposes the daily life of a prosperous child in a western country with that of a poor child who is forced to work in a shoe factory sweatshop.
Cinematographer John Seale (The English Patient, Cold Mountain) filmed the video in Australia.
