Advertisers wanting to reachstyle-concious television viewers may well target The Style Network (DStv Channel 183) which starts flighting on DStv Channel 183 as from 1 July 2008.
“The Style Network offers superb branding and promotional opportunities by capturing an audience seeking the latest trends in high fashion, beauty, home and inspiration from its relatable lifestyle programming,’ says Lucasta Stephen of Oracle Airtimes Sales.
Featured on the channel are new original programmes that include specials and series with high profile talent such as How Do I Look with Finola Hughes, Clean House with Niecy Nash, and The Style Network’s first reality sitcom series Kimora- Life in the Fab Lane focusing on the mogul-model-mom Kimora Lee Simmons.
Other key shows include Style Her Famous: Always admired a celebrity’s look? A lucky fan receives a customised make-over by America’s Next Top Model’s Jay Manuel, inspired by her favourite celebrity.
Fashion Police: A weekly roundup of the hottest looks on film, television, the Red Carpet, and the runway. From the latest clothing and accessories to the coolest workouts and hangouts, Fashion Police captures the most arresting tastes and trends of all our favourite celebrities.
The Look For Less: The show for any woman who loves a bargain. Whether it’s this season’s mod chic or the glossy glamour lip colour from the runways, host Yoanna House shows you how to get the hottest looks without breaking the bank.
Ultimate Style: Daisy Fuentes and Jai Rodriguez provides a weekly insider guide on the latest trends, fashion, faces, beauty, travel and more.
The Style Network targets a vibrant, aspiring and professional female audience between the ages of 18-49.
