Cape Town-based company Platypus Productions is happy to welcome a new addition to The Puggle Academy. As there is no official name for a Platypus baby, Platypus Productions adopted one of the more well known versions, the puggle. Platypus Productions started the academy as a mentoring programme to focus on fresh, enthusiastic students and graduates who are looking for a way to break into the industry and gain valuable work experience.
Daniel Rutland Manners recently joined the Branded Entertainment department as a development researcher. Manners graduated from the University of Cape Town with a BA Honours in Film Theory & Practice. Working under Anthony Wayment, creative director of content, he will be assisting in the formulation and formatting of branded content ideas for television, mobile & web.
Platypus Productions adopted the dedicated Branded Entertainment division over a year ago. Since then it has gone from strength to strength conquering the divide that exists between the advertising and broadcast worlds. The purpose of this new strategy is to strengthen relationships with broadcasters as well as advertisers who also face a changing landscape where today’s consumer demands much, much more than an interruptive TV commercial.
