“The Apprentice’ in Africa


The African version of the “The Apprentice’ the hit international business reality television show made famous by Donald Trump, goes on air from 26 February in Nigeria on Silverbird Television at 9pm and on NTA at 8pm. Repeat editions will be broadcasted on Thursdays at 10pm on TV 3 in Ghana, KTN in Kenya, WBS in Uganda and ITV in Tanzania.

In “The Apprentice Africa’, 18 contestants compete for US$200 000 instead of the US$250 000 yearly salary offered by Trump’s version of “The Apprentice’. The contestants are of diversified nationalities, selected from different African countries and the African Diaspora. Some contestants have business experience and some are fresh graduates from university.

On the show’s website, it is stated that members of Bank PHB in conjunction with The Executive Group (TEG) and Storm Vision producers chose Biodun Shobanjo as the CEO of “The Apprentice Africa’. Shobanjo is chairman of Troyka group and co-founder of Nigeria’s largest and most successful advertising agency, Insight Grey. Shobanjo joins the rank of business moguls such as Trump, UK’s Allan Sugar and South Africa’s Tokyo Sexwale, amongst many.

Storm Vision, one of Nigeria’s leading television production companies, has been involved in Doctors’ Quarters, Amstel Malt Box Office (AMBO) and Big Brother Nigeria.


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