Urban Brew commences training for Southern Sudan broadcasting project


On Monday, 21 January, 20 Sudanese journalists arrived at the television production house, Urban Brew Studios ahead of their training in preparation for the establishment of a national public broadcast station for the semi-independent government of Southern Sudan.

In November last year Urban Brew Studios won a multi-million rand contract to build and assist with the establishment of a public broadcaster for Southern Sudan.

The public broadcasting solution to be provided by Urban Brew Studios includes the development of the existing Southern Sudan Television (SSTV), which is currently received only in Juba, into a national station with a new distribution infra-structure that will include Direct to Home (DTH) technology.

Urban Brew Studios will also develop the existing Radio Southern Sudan into a national station and build 10 other radio stations to cover all of the country’s provinces.

In terms of the agreement, Urban Brew Studios will provide training to radio and television personnel from Southern Sudan. The company will procure, install and commission various types of broadcasting equipment, including studios and transmission equipment.

Urban Brew Studios shareholder, Zwelakhe Sisulu (former CEO of the SABC), spoke about their commitment to developing media in the Sudanese region of the continent. Mr. Sisulu said, “I am extremely excited that this partnership, which was initiated three years ago with the late Southern Sudan President, John Garang, is finally a realisation.’

Danie Ferreira Managing Director of Urban Brew Studios echoed his enthusiasm about the project. “We were tendering against the best of Europe and the East and we’re very proud of the fact that South Africa won the bid. This is another opportunity for Urban Brew to make our mark on the international media landscape.’

The journalists who have arrived are all eager to start their television production training. They will be undergoing theoretical training in writing, editing and producing television programmes in genres such as news, current affairs, documentaries and magazine shows. Following the theoretical training they will undergo practical training in which they will produce programmes that will be broadcast by SSTV (Southern Sudan Television).

The agreement between Urban Brew Studios and the Government of Southern Sudan indicates that Urban Brew will take responsibility for the broadcasting of SSTV from February 15, 2008.

The trainees in Johannesburg will receive their training through mentorship in the packaging and broadcasting of the television channel.

To add to this enthusiasm the Minister of Information and Broadcasting of Southern Sudan Gabriel Chang will be visiting the Urban Brew Studios on Saturday, 26 January.



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